![]() This was likely one of the core assets that decided the search market. Over the next several years, during the recession when search revenue was key to a publisher or retailer’s ability to survive, Google leveraged their superior economic engine into dominant publisher-side distribution. Google’s economic model turned out to be better-and so they could pay publishers more. The company with the best economic offer would win the right to provide search on the publisher’s site. Savvy publishers pit Google against Yahoo! against Ask. But publishers didn’t choose which search engine to embed on the basis of product alone. And so began the war for publisher distribution. But quickly, the branded search engines realized that they would get more searches, more data, and consequently, more market share, if they were the search provider on publisher’s sites. Initially, publishers worked with white label providers, or built their own. The market was already baked, but Google managed to slip its way in.īy 2000, publishers began to integrate search into their sites. They became massive sources of traffic to publishers and retailers, large and small.Īnd then came little Google. ![]() ![]() Instead of AOL’s, Prodigy’s and CompuServe’s closed web, search engines were a massive boon to the open, distributed web. Publishers were benefiting from search engines driving traffic to their sites. Lycos, Yahoo!, Infoseek and Excite had sewn up internet search. The stock market was starting to get shaky. There was an explosion in internet innovation. ![]() Editor’s note: This guest post was written by Seth Sternberg, the CEO and co-founder of Meebo. ![]()
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